Since 2010, American Express has encouraged shoppers to make holiday purchases at small businesses the day after large retail chains host major sales on Black Friday.
The movement, recognized on “Small Business Saturday,” is celebrated on the Saturday after Thanksgiving. This year, it falls on Nov. 28.
"For communities to thrive, small businesses need to thrive,” says Martin Golden, district director of the SBA’s Columbus District Office. “Small Business Saturday is a great opportunity for small retailers to gain exposure, capitalize on increased sales potential, and foster a sense of community.”
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