Though it now has offices throughout North America, GSW Worldwide is still connected to its central Ohio roots via its office on Olde Worthington Road in Westerville.
Part of the international corporation inVentiv Health Companies, GSW is an advertising and communications agency with a specific mission: to help ordinary people connect with and develop good personal relationships with their health care options by simplifying interactions.
In April, GSW was named Agency of the Year, Category 1, by Med Ad News, the leading pharmaceutical business and marketing publication.
Dawn Marinacci, vice president and director of marketing and public relations at GSW Westerville, describes the company's clientele as “99 percent ... health care, pharmaceutical, wellness or medical device industry.”
GSW also has offices in Mexico City, New York, Philadelphia and Toronto, but was founded in central Ohio in 1977. The Westerville office was established in 2000, after a need for space for the growing company forced it to move from its original Lane Avenue office.
“(Westerville is) a friendly suburban neighborhood that’s close to dining, shopping and great parks – everything a working professional could want or need,” Marinacci says.
The branch has working relationships with many organizations in central Ohio, including supporting organizations such as Mental Health America of Franklin County and Susan G. Komen Race for the Cure.
In addition to advertising, GSW also puts together and sponsors several health-related programs and publications, including the Health Experience Project, or HxP, a website dedicated to improving people’s experiences in health care by finding and presenting information on the newest and most innovative ideas.
Its chief business is advertising, but one of GSW’s main goals as a company is to help people understand the need to be healthy and to take care of themselves and their bodies, Marinacci says.
Taylor Woodhouse is a contributing writer. Feedback welcome at gbishop@cityscenemediagroup.com.
