“Hosting both the Memorial and The Presidents Cup at Muirfield Village Golf Club in 2013 was a rewarding experience, and we are looking forward to applying some of the new ideas introduced in October what was learned to our 2014 season,” says Memorial Tournament Executive Director Dan Sullivan, who also oversaw The Presidents Cup.
Hospitality Venues
The Memorial staff has applied focus to building hospitality venues on the 11th, 12th, 14th and 16th holes. At both the 14th and 16th holes, an expanded hospitality venue footprint is planned, providing companies and their guests front row access to the competition.
“We are very happy with the reaction we are receiving with the placement of the new venues and improvements to the existing. The end result will be a better, more enjoyable experience for the hospitality guests,” Sullivan says.
Patron Experience
New this year is the Patron Village, an open-to-the-public gathering space off the 10th fairway, featuring food and beverage service, a merchandise tent and a large video screen, all within an outdoor patio area. The new Golden Bear Club, located within Patron Village, is a tented structure offering menu items for purchase from Cameron Mitchell Premier Events, multiple bars, flat screen televisions, private restrooms and open seating in a sports bar atmosphere. Golden Bear Club access is offered through a $249 badge.
“The Patron Village and Golden Bear Club will be a destination location throughout the week. We found success with a similar venue during the Presidents Cup and are looking forward to offering to our patrons for this Memorial and for years to come,” Sullivan says.
Bleacher Seating
The Tournament staff decided to expand the number of seats and bleacher locations around the golf course. New to the course will be bleachers on the 6th, 13th and 14th holes, each providing unique vantage points for patrons. More than 2,000 bleachers seats will be available.
Honoree Annika Sorenstam
Annika Sorenstam, LPGA Tour player and World Golf Hall of Fame Member, is the 2014 honoree. Sorenstam will be honored at 3 p.m. May 28 during the Memorial’s annual Opening Ceremony on the driving range. Earlier in the day Sorenstam will appear at an economic development breakfast hosted in Dublin and attended by regional business and political leadership.
Things to Know
Practice rounds: May 26-28
Tournament: May 29-June 1
Parking and patron facilities are largely unchanged from past years. Shuttles from various sites and from the Columbus Zoo and Aquarium parking lot start May 29.
Weekly patron badges begin at $165.
For more information visit: www.thememorialtournament.com
